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Regional Marketing Manager - Western US and Western Canadian

Company: Regional Recreation Corporation of Wood Buffalo
Location: Racine
Posted on: April 8, 2021

Job Description:

Regional Marketing Manager - Western US and Western Canadian Region in Racine, Wisconsin - Careers at Racine, WI Skip to Main Content Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Returning Candidate? Log back in! Regional Marketing Manager - Western US and Western Canadian Region Location US-WI-Racine - US-CA - US-CO ID 2021-16410 Category Marketing Position Type Full-time Overview Through its people and brands, CNH Industrial delivers power, technology and innovation to farmers, builders and drivers all around the world. Each of its brands, including Case IH, New Holland Agriculture, Case and New Holland Construction, FPT Industrial, Capital, and Parts & Service, is a major international force in its specific sector. The Regional Marketing Manager serves as a business analyst and marketing consultant to key CASE dealers to leverage national campaigns and optimize local advertising and promotion plans. Additionally, this position works with Territory Sales Managers, Network Development Managers, Marketing Communications, Product Managers and Training to provide enhanced dealer sales/marketing plans and tools that help build the CASE brand and communicate differentiation in our products and offerings and generate demand. This is a field based position ideally based in Southern California, Denver, CO or at our headquarters in Racine, WI. Responsibilities

  • In collaboration with the Marketing Director and Field Sales and Network Development teams, the individual will provide marketing plan development and consultation to key dealers to ensure integrated marketing efforts are optimized to enhance sales and brand awareness.
  • Data mining and analysis in coordination with the Territory Sales Manager and dealer to recommend market opportunities that will help achieve objectives including, but not limited to, brand awareness, lead generation, share growth, improved NPS and retention. Provide suggestions and insights to improve KPIs.
  • Manage budget and track spend by channel and/or campaign.
  • Analyze ROI for programs/campaigns to develop and execute future recommendations based on results.
  • Assist with dealer certification and incentive programs as necessary.
  • Provide dealer marketing training via webinars, online communications and where necessary, in-person, to help dealers develop and execute local marketing aligned to strategies.
  • Initiate pro-active, streamlined and consistent communication with internal field sales teams and dealership marketing personnel to increase awareness of corporate marketing initiatives. Qualifications The qualified candidate will have:
    • Bachelor's degree in Marketing, Advertising, Business or Journalism
    • Minimum of five years of experience working directly with an independent dealer or franchise network either B to C or B to B. Must be willing to travel 35%+

      The ideal candidate will have:
      • Experience with activation of corporate marketing programs through an independent dealer network.
      • Proven track record of setting up and driving marketing programs within a variety of marketing channels including, but not limited to: PR, digital/print advertising, SEO/SEM and local event/promotion execution.
      • Budget development and management experience.
      • Ability to understand and analyze trends and convert to actionable marketing plans.
      • Strong data mining and analysis skills. Ability to manipulate and interpret data from different industry and internal company sources and marketing channels (i.e., social media, web, SEO/SEM, digital/print).
      • Self-starter, strong analytical, written and oral communications skills, extremely organized, team-oriented and collaborative, able to work in fast-paced and dynamic environment.
      • Must have very strong Excel expertise as well as experience with PowerPoint, MS Word and Outlook.
      • Demand generation, Social Media content management and e-commerce experience a plus.
      • Spanish speaking with multicultural marketing experience a plus. EEO CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here .--CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here. If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at narecruitingmailbox@cnhind.com.Read about our company's commitment to pay transparency by clicking this link: pay transparency notice . Options Apply for this job online Apply Share Refer a Friend Refer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Loading... Need help finding the right job? We can recommend jobs specifically for you!Click here to get started. Application FAQs Software Powered by iCIMS
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Keywords: Regional Recreation Corporation of Wood Buffalo, Racine , Regional Marketing Manager - Western US and Western Canadian, Advertising , Racine, Wisconsin

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