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Marketing Content Specialist - Diving

Company: Johnson Outdoors
Location: Racine
Posted on: April 10, 2021

Job Description:

Marketing Content Specialist (Diving)Located at our beautiful Headquarters along Lake Michigan in downtown Racine: 555 Main Street, Racine, WI.About the Role:The Marketing Content Specialist (Diving) under general direction, collaboratively, develops, creates, and edits routine to moderately complex marketing content across a wide variety of channels. In collaboration with marketing team(s), coordinates digital assets/marketing content and brand requirements to support building the brand and targeted campaigns. Coordinates content/editorial calendars, and projects which include the flow of content from ideation to development and publishing in collaboration with internal teams and external vendors/agencies.Key Responsibilities:* Acts as an outdoor enthusiast with a pulse on the business, serves as a strong business advocate and ensures results are successful and linked to business initiatives.* Manages content posting and tagging. Builds and manages the content library and inventory (including from vendor/partner feeds) that can be accessed and used/localized by the field. Develops and implements Search Engine Optimization strategies.* Writes, ghostwrites, edits or repurposes content for multi-discipline use across a wide variety of channels (websites, social media, email marketing). Researches subjects, finds interesting angles, creates grabbing headlines and crafts content for social media, YouTube, Display, articles, campaigns, websites, etc.* Coordinates and maintains the content/editorial calendar (may include editorial, graphics/photos, videos, events) to plan content and product coverage. Tracks project tasks on content calendar holding regular meetings with stakeholders to review status and identify needs.* Coordinates the production, launch, reporting, optimization and retirement of digital assets, primarily to support targeted campaigns but also for evergreen digital assets.* Supports ambassadors and/or pro-staff to ensure formats are appropriate for posting and are on brand. Supports and engages with brand ambassadors to ensure formats, methods and content are appropriate and on brand. Partners with the Brand Evangelist to develop message track for ambassadors.* Monitors and engages with consumer reviews, comments and questions.* Assists in reviewing current content processes and may make recommendations to improve corporate guidelines/standards for consumer-facing content that is used by the brands.* Assists in performing return on investment analysis, monitoring KPI's /Google Analytics and reporting to the business against goals. Performs content gap analyses to determine what type of content is missing and what is needed.* Supports experiential marketing, trade shows, events and public relations activities.* Performs other duties as assigned.Education & Experience Requirements:* Bachelor's degree in Communications, Marketing, New Media or equivalent.* Typically requires a minimum of 2 years of related marketing experience which includes experiences writing, editing and coordinating content.* Scuba Diving Experience PreferredKnowledge & Background Requirements:* Demonstrated ability and skills in creating, delivering and effectively using marketing content to connect with and motivate audiences.* Ability to identify and transfer digital content across different digital platforms.* Experience in digital content ideation and execution. Ability to recognize future trends in digital technologies and act proactively.* Ability to support production in fast paced events or on-site, in-site shoot/filming.* Demonstrated understanding of general marketing fundamentals and how to maintain brand standards.* Excellent verbal, written and interpersonal communication skills to effectively communicate with internal teams and external vendors.* Ability to effectively multitask and prioritize work.* Skills and ability to coordinate projects which includes gathering ideas, managing the timeline, resources and budgets as well as performing an evaluation on the project's effectiveness.* Proficiency in Microsoft Windows, Word, Excel, and PowerPoint. Knowledge of SEO, keyword research, social media and Google Analytics.For consideration, please send your resume, cover letter and salary expectations to jobs@johnsonoutdoors.com.All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.--Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com--to let us know the nature of your request and your contact information.About Us:Join the Johnson Outdoors family and help us turn ideas into adventure with innovative, market-leading outdoor recreational products. The Company's unique network model combines the strength and efficiency of a large organization with the creativity and agility of its entrepreneurial beginnings. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $490 million global enterprise with around 1,100 employees across 12 countries.

Keywords: Johnson Outdoors, Racine , Marketing Content Specialist - Diving, Advertising , Racine, Wisconsin

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