Senior Director Consumer Insights & Analytics
Company: Johnson Outdoors Inc.,
Posted on: January 24, 2023
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Consumer Insights, Innovation & Analytics Senior Director Consumer
Insights, Innovation and AnalyticsAt Johnson Outdoors, home to some
of the world's most innovative and best-known outdoor recreation
brands, we create amazing outdoor experiences - for adventurers, by
adventurers. -Based in beautiful and affordable Racine, Wisconsin,
at our Headquarters on the shore of Lake Michigan, you'll have
incredible access to a variety of outdoor activities whether skiing
and snowmobiling in winter, or kayaking, fishing, sailing, hiking
or more in summer. Close to both Milwaukee and Chicago, the area
boasts a wide variety of amenities including a vibrant arts and
culture scene and a host of unique, creative dining options. -About
the Role:Provides system-wide strategic and tactical leadership
over consumer insights, market research, business analytic
initiatives and innovation process management. Ensures business
decision-making, the innovation roadmap for each brand and
brand/product strategies are supported by insights and analytics.
Leads and consults globally across all businesses to develop
analytical tools, KPI's, effective reporting tools and dashboards
to measure brand and product performance. Partners across
businesses to develop and drive analytic standards and methods
based on market best practice.What you will be doing:
- Collaborates and consults globally with all business units to
lead and develop consumer insights and analytic initiatives, which
align and support the organization's brand strategy. Leverages
consumer insights, market research and an understanding of
marketplace and competitive dynamics to make informed business
decisions, which drive growth.
- Drives consumer insight based innovation process excellence
through best practice guidance, training and process management
support of innovation across all business units.
- Fosters an environment of cross-functional collaboration, and
develops strong relationships with key stakeholders across
businesses to understand business objectives and the data needed to
drive decisions, goal setting and priorities.
- Enables and guides the businesses to use quantitative data to
assess and reveal consumer profiles, segments and behaviors to
drive business and marketing decisions.
- Identifies critical metrics and KPIs by working with business
teams to understand their decision-making and processes.
- Provides meaningful reporting and key dashboards, effectively
analyzes outcomes and translate data into actionable insights and
recommendations organization wide.
- Directs and initiates consumer research projects, and assists
the business units in turning results into viable strategies,
including measuring the results of the strategies.
- Identifies and selects firms to conduct research and serves as
consultant to businesses to ensure best practices, methodologies
and research approach are utilized.
- Establishes and instills standards, methods and best practices
that enable our organization to provide best-in-class measurement
plans, meaningful analysis and relevant analytical
- Identifies challenges and emerging issues with each business
unit and works with key stakeholders to identify and implement
opportunities and solutions.
- Performs other duties as assigned.What you need to succeed:
- Bachelor's degree in Marketing, Business Management or
- Typically requires a minimum of 10 years as a marketing leader
with extensive experience in global consumer insights and analytics
and collaborating with key stakeholders across a complex, diverse
consumer goods environment.
- Performs human resources responsibilities for staff, which
includes but is not limited to the following: hiring and
terminating employees, promotions/pay adjustments, staff
development, performance evaluations, resolution of employee
concerns and disciplinary counseling.
- Develops and manages the marketing budget in conjunction with
senior leadership for the business unit.
- Develops and approves departmental policies, procedures and
guidelines to meet business needs.
- Extensive knowledge of and experience in consumer insights and
analytics to leverage effective decision-making and strategy
- Extensive experience interpreting advanced marketing and
business analytics used to display business and product success and
weaknesses, determine opportunities for improvements, make
impactful business decisions and drive business success.
- Strong working knowledge of consumer centric gated innovation
process (e.g. Stagegate) and project management skills
- Excellent communication and interpersonal skills to work
effectively with all levels of employees and external partners.
Ability to work through conflict, build trust, and influence
outcomes and to create a results-driven, team oriented environment.
Demonstrated ability to build and maintain strong cross-functional
- Expertise in managing projects from concept development to
implementation and evaluation. Demonstrated leadership skills and
abilities to effectively provide direction, guidance and motivation
to internal teams and vendors and deliver successful results on
- Advanced proficiency in using the Microsoft Office Suite
(Excel, Word, and PowerPoint), JDE, Business Objects or similar
systems. Ability to use multiple databases and systems to perform
analytics, display results and create dashboards and reporting
- Experience working in a deadline-oriented environment with a
high attention to detail and quality.A few pointers about our
- Entrepreneurial spirit and innovation are in our bones! We
authentically innovate trusted equipment that gets people out
- We are laser-focused on our consumers, and passionate about
inspiring people to actively engage with the amazing awe of the
outdoors again and again.
- We strive to create meaningful, healthy change in the world as
individuals and as a family of brands.
- We value team members who are willing to wear many hats; who
take personal initiative, anticipating what needs to be done, and
figuring things out to make them happen; but who are also willing
to ask for help, to assist others and work together. -What you will
- Share in the company's success - Competitive base salary, with
additional earning potential through participation in the annual
discretionary cash profit sharing program, eligibility for annual
pay increases, and employee stock purchase plans.
- Find your work/life balance with generous paid time off and
holiday benefits, health insurance and wellness plans.
- Further your career with training opportunities including our
tuition assistance program.
- Plan for your future with our 401k with company match and
deferred retirement contributions, Sons & Daughters Scholarship
program, life and LTD insurance, employee stock purchase plan, and
more.All qualified applicants will receive consideration for
employment at Johnson Outdoors (and all subsidiaries) without
regard to race; creed; color; religion; national origin; sex; age;
disability; sexual orientation; gender identity or expression;
genetic predisposition or carrier status; veteran, marital, or
citizenship status; or any other status protected by law. Johnson
Outdoors is proud to be an affirmative action and equal opportunity
employer.If, because of a medical condition or disability, you need
a reasonable accommodation for any part of the application process,
please contact Human Resources at
HRSpecialAccommodations@johnsonoutdoors.com to let us know the
nature of your request and your contact information.About
Us:JOHNSON OUTDOORS is a leading global innovator of outdoor
recreation equipment and technologies that inspire more people to
experience the awe of the great outdoors. The company designs,
manufactures and markets a portfolio of winning, consumer-preferred
brands across four categories: Watercraft Recreation, Fishing,
Diving and Camping. Johnson Outdoors' iconic brands include: Old
Town - canoes and kayaks; Ocean Kayak---; Carlisle - paddles; Minn
Kota - fishing motors, batteries and anchors; Cannon - downriggers;
Humminbird - marine electronics and charts; SCUBAPRO - dive
equipment; Jetboil - outdoor cooking systems; and, Eureka! -camping
and hiking equipment. Founded in 1970 by Samuel C. Johnson, the
Company has delivered double-digit compound annual growth over its
history, evolving from a single brand into a nearly $600 million
global enterprise with around 1,200 employees across 20 countries.
-Equal Opportunity Employer/Protected Veterans/Individuals with
DisabilitiesThe contractor will not discharge or in any other
manner discriminate against employees or applicants because they
have inquired about, discussed, or disclosed their own pay or the
pay of another employee or applicant. However, employees who have
access to the compensation information of other employees or
applicants as a part of their essential job functions cannot
disclose the pay of other employees or applicants to individuals
who do not otherwise have access to compensation information,
unless the disclosure is (a) in response to a formal complaint or
charge, (b) in furtherance of an investigation, proceeding,
hearing, or action, including an investigation conducted by the
employer, or (c) consistent with the contractor's legal duty to
furnish information. 41 CFR 60-1.35(c)
Keywords: Johnson Outdoors Inc.,, Racine , Senior Director Consumer Insights & Analytics, Executive , Racine, Wisconsin
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