Brand Marketing Manager

Company: CNH Industrial
Location: Racine
Posted on: May 28, 2023

Job Description:

CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360 agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial's 35,000+ employees form part of a diverse and inclusive environment, focused on empowering customers to grow, and build, a better world. This position is responsible for the development and implementation of marketing strategies for the organization's products, brands and services!Designs, develops and implements a broad range of marketing activities and/or pricing strategies and develops goodwill for organization's products, brands, or services among customers or prospects.Responsible for communicating existing and new marketing strategies to all internal partners.Assists in identifying potential marketing opportunities and developing promotional campaigns using various platforms (television, radio, internet, mail, etc.).Prepares displays, tours territories, makes speeches at dealers' conventions, and calls on individual merchants to advise on ways and means for growing sales.Ensures that representatives are kept informed of changes in territories that might affect product sales or services.Responsibilities are within the Marketing job group as a generalist or in a combination of functions.Other related duties as assigned. The salary range for this position is $124,000 - $190,000 annually (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.) #LI-AS4Minimum Qualifications A Bachelor's degreeA minimum of 10 years of marketing and/or sales experience CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventative care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here. If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com. Read about our company's commitment to pay transparency by clicking this link: pay transparency notice. Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.PDN-992339da-e558-44bc-ae1a-30cedc2a0a21

Keywords: CNH Industrial, Racine , Brand Marketing Manager, Executive , Racine, Wisconsin