Associate Brand Manager, Global Portfolio Strategy and Brand Equity - STEM
Company: SC Johnson
Location: Racine
Posted on: April 25, 2024
Job Description:
SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE
SPIRIT OF OUR PEOPLE. We have been leading with purpose for over
130 years, building iconic brands that win the hearts and minds of
consumers - such as Raid, Glade, Ziploc and more, in virtually
every country around the world. Together, we are creating a better
future - for the planet, for future generations and for every SCJ
team member. Join our winning team of Wave Makers and Go Getters
and help us write the next chapter in the SCJ story.Flex your
entrepreneurial instincts on STEM - possibly the most exciting
brand you haven't heard of (yet). This is your chance to launch a
brand that speaks to a new core of consumers. Come help build
STEM's rollout and lifestyle movement country by country!The Global
Marketing Associate Brand Manager (Portfolio Strategy and Brand
Equity) for STEM will create and execute strategy for STEM's
international launches, monitor in-market performance results and
opportunities, and strongly partner with innovation team, creative
agencies, and country marketing teams to support STEM's ongoing
global expansion. You will also be the catalyst for keeping a pulse
on competitive intelligence, market trends, and best practices.
Ultimately, you will be contributing to the long term profitable
growth and share gains for STEM in key countries.Essential Duties
and Responsibilities:
- Develop a global expansion portfolio strategy: product news,
claims, graphics, etc that will represent STEM's global offering
for tier 2+ countries
- Partner with cross-functionals (innovation teams, Regulatory,
RDE, etc) to ensure brand strategy is executed from Headquarters
out to the countries
- Leverage understanding of consumer/shopper motivations and
behaviors to develop winning marketing plans, and share thought
leadership with the countries (in partnership with Equity
Leader)
- Track performance of launches (business results, equity
building, MEA milestones) and identify optimization
opportunities
- Demonstrate curiosity about the competition and emerging market
trends. Mastermind and inspire the competitive intelligence
movement and war-room mentality across the STEM team
- Oversight and ownership of equity operational mandatories (BOS,
graphics, scope, etc)
- Shared accountability for Brand's P&L and shares
globallyRequired Skills/Experience /Competencies:
- Bachelor's degree in Marketing or related subject required
- 5+ years marketing experience in developing consumer products
or 3-5 years experience after obtaining an advanced degree
- Must have proven commercial experience outside North
AmericaPreferred Skills/Experience/Competencies:
- Passion for creativity and innovation
- Comfortable working in ambiguity, and able to turn that to
advantage
- High sense of urgency and personal accountability
- Passion for finding a better way and embracing a challenger
mentality
- Global experience/exposure
- Leadership of cross-functional teams
- Successful partnerships with agencies and ability to leverage
ComX platforms into execution
- MBA PreferredJob Requirements:
- Racine-based role
- -Global travel possible 1x per year, 1-1.5 weeksInclusion &
DiversityWe're a global business, with people from every culture,
ethnicity, race, religion, gender identity, sexual orientation, age
and ability. We recognize the breadth of human experience, and we
work to celebrate it. It is our goal to build a diverse, inclusive
and supportive work environment where all people can thrive.We're
committed to ongoing efforts that help us attract, hire, and retain
diverse talent who want to build a positive, inclusive environment.
Read more about our ongoing initiatives at
https://jobs.scjohnson.com/inclusion.Better TogetherAt SC Johnson,
we strive to create a positive, inclusive and unique workplace. We
strongly believe SCJ people are able to achieve their best when
they can collaborate and work together in person.Equal Opportunity
EmployerThe policy of the Company is to ensure equal opportunity
for all qualified applicants and employees without regard to race,
color, religion, gender, marital status, sexual orientation,
national origin, ancestry, age, gender identity, gender expression,
disability, citizenship, pregnancy, veteran status, membership in
any active or reserve component of the U.S. or state military
forces, genetic history or information or any other category
protected by law.Accommodation RequestsIf you are an individual
with a disability and you need an accommodation or other assistance
during the application process, please call our Human Resources
department at 262-260-3343 or email your request to SCJHR@scj.com.
All qualified applicants are encouraged to apply. Download the EEO
is the Law poster for more information.
Keywords: SC Johnson, Racine , Associate Brand Manager, Global Portfolio Strategy and Brand Equity - STEM, Executive , Racine, Wisconsin
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