Racine-Recruiter Since 2001
the smart solution for Racine jobs

Associate Brand Manager (Scubapro)

Company: Johnson Outdoors
Location: Racine
Posted on: December 2, 2019

Job Description:

About the Role: Reporting to the Brand Manager, this role assists with the execution of brand strategy and marketing tactics to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs. Performs market insights/consumer intimacy research to identify trends, market best practice and opportunities to increase profitable growth. Executes marketing plans/campaigns and collaborates with various internal teams on communications, advertising, public relations, digital, social media, product packaging, promotional and point of purchasing marketing.
Key Responsibilities:
  • Under the guidance of a brand manager, provides input into the development of brand and marketing strategy. Executes brand initiatives to grow brand equity and brand identity in the market to enhance the consumer experience and loyalty.
  • Manages and performs marketing insights/analytics, which includes the following: consumer insights, competitive analysis, market/penetration opportunities, market best practice, shopper and purchase path analysis, sales trends, potential implications and product range gaps. Leads projects and work plans using internal and external resources. Regularly reports to marketing team on product sales performance and competitor activities including new products and unique marketing activities.
  • Develops, directs and interprets trade and consumer market research studies to identify trends and market opportunities.
  • Strengthens brand equity by executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs.
  • Serves on a cross-functional team consisting of product development, engineering/R&D, sales and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research.
  • Performs initial business case development and alignment to demand space. Manages product packaging, design and communication briefs. Collaborates with Brand Manager to develop consumer positioning.
  • Collaborates, informs and executes the marketing communication strategy and plan which includes but is not limited to marketing campaigns, graphics, photography, print/TV, advertising, video, packaging, point-of-sale, product catalogs, social media, digital, CRM/DDM and public relations.
  • Manages brand representation through field promotions such as tournament sponsorships, show participation, events, ambassadors and other grass root initiatives.
    • Evaluates brand and marketing strategy ROI and effectiveness using KPI (key performance Indicator) analysis, metric targets, reporting, testing and tracking, dashboards and related key reporting.
    • Collaborates with sales teams on the planning and implementing of sales programs and activities as necessary to support the sales team, develop sales tools, and attend major shows/customer presentations and present new products.
    • Partners with other marketing staff to answer consumer questions and respond to product reviews on social media channels.
    • Performs other duties as assigned.
      Knowledge & Background Requirements:
      • Bachelor's degree in marketing, business, sales, or equivalent.
      • Typically requires a minimum of 2 years of experience in brand and marketing, which includes developing effective and supportive marketing plans based on consumer needs. Must have 2-3 years of consumer research/insights experience including direct experience managing a third party research partner.
      • Knowledge, skills and experience in branding, marketing strategy development, traditional and digital marketing, social media, sponsorship management and promotion, consumer behavior strategies, consumer segmentation and consumer intimacy and promotional analysis.
      • Experience and success in consumer intimacy and segmentation research to profitability grow the brand and align with the market. Ability to use research to effectively build our brand.
      • Knowledge and skills in effectively assisting with the execution of marketing campaigns and tactics, marketing communications, positioning products, packaging products and managing a marketing budget.
      • Experience managing smaller projects from concept, implementation, analysis and evaluation.
      • Effective verbal, written and interpersonal communication skills to leverage across various internal and external teams/resources and communicate marketing plans. Ability to work as part of a collaborative team.
      • Experience working in a deadline-oriented environment with a high attention to detail and quality.
      • Advanced proficiency in use of Microsoft Office suite including MS Word, Excel and PowerPoint.
      • Domestic and/or international travel may be required (requirement varies by business unit).

Keywords: Johnson Outdoors, Racine , Associate Brand Manager (Scubapro), Executive , Racine, Wisconsin

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Business Development Asst. Manager
Description: About DSL: Diversified Int'l Service Logistics is a part of Dimerco Express Group, a known international logistics firm with over 150 branches/agencies worldwide. Being Internationally known enable us (more...)
Company: Dimerco Express Corp.
Location: Chicago
Posted on: 12/9/2019

Area Manager-Floor (2nd Shift)
Description: BRReq ID: BRCompany Summary:What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the (more...)
Company: Walmart
Location: Matteson
Posted on: 12/9/2019

VP, Client Development - FS
Description: Overview The Vice President, Client Development - FS role will be responsible for client development for a top client. Design, develop and manage client strategies, client relationships and revenue goals (more...)
Company: Acosta
Location: Schaumburg
Posted on: 12/9/2019

Vice President, reporting to Managing Directors
Description: We are currently seeking to hire a Vice President. Dresner offers our Vice Presidents the opportunity to gain extensive experience across multiple industries and transaction types including
Company: Dresner Partners Investment Banking
Location: Chicago
Posted on: 12/9/2019

Chief Human Resources Officer
Description: Chief Human Resources Officer ChicagoExecutive - Executive- MGFull-timeWe are Relativity. A market-leading, global tech company that equips legal professionals with a powerful platform to organize data, (more...)
Company: Relativity
Location: Chicago
Posted on: 12/9/2019

Director of Product Management: Digital
Description: Overview We are looking for an exceptional product leader to obsessively drive our digital subscription product offering. The successful candidate is a data-driven product owner with proven experience (more...)
Company: Tribune Publishing
Location: Chicago
Posted on: 12/9/2019

Client Director
Description: This job was posted by : For more information, please see: What makes Gartner Sales a GREAT fit for you When (more...)
Company: Gartner, Inc.
Location: Chicago
Posted on: 12/9/2019

Accounting Manager
Description: We Are Hiring Accounting-Mgr - Revenue Cycle Mgmt 001 - Full-Time, Day - PLC Corporate - Mokena, ILWhy Join Ascension Senior Living and Long-Term Care CommunitiesAs a subsidiary of Ascension, Ascension (more...)
Company: Ascension, D68
Location: Mokena
Posted on: 12/9/2019

Director of Growth
Description: Nurture Life, headquartered in the River North area of Chicago, is a subscription service that prepares wholesome, nutritious, ready-to-eat meals for babies, toddlers and kids and delivers them weekly, (more...)
Company: Nurture Life
Location: Chicago
Posted on: 12/9/2019

92Y Unit Supply Specialist - Warehouse Manager
Description: As a Unit Supply Specialist for the Army National Guard, you will ensure that your Unit and fellow Soldiers are well supplied and equipped for any mission. In this role, your keen eye and management ability (more...)
Company: Army National Guard
Location: Chicago
Posted on: 12/9/2019

Log In or Create An Account

Get the latest Wisconsin jobs by following @recnetWI on Twitter!

Racine RSS job feeds