Acquisition Growth Marketer

Company: Array
Location: Racine
Posted on: October 5, 2021

Job Description:

If you’re looking for autonomy, impact, and cutting-edge FinTech, we’d love to hear from you. Though fully remote, our team is the foundation of our success. We strive for diverse backgrounds, opinions, and approaches. We encourage respectful dissent, digging for the truth, so that we can deliver the best product for our clients and users. Continuous improvement, experimentation, and a clear mission stretch us individually and together.

Please include your LinkedIn and resume for consideration. A personal portfolio and details concerning your specific contributions to past projects is required.

Responsibilities:

• Scale paid search budget from $30k/month to $1M+/month in the credit card acquisition vertical (which is highly competitive)
• Build and manage a small team of media buyers across multiple paid media channels with a strong focus on search
• Will lead our expansion into display, native, and social marketing
• Manage budget for performance marketing function including ROI evaluation
• Understand, improve, and maintain Clyde’s tracking analytics system
• Using 1st and 3rd party data to improve acquisition results and customer understanding
• Test, measure, and implement iterative improvements to the existing Clyde website to improve conversion rates
• Influence the direction of our platform with your own ideas

Requirements:

• Demonstrated mastery of search engine marketing (typically this will require 5+ years of experience)
• STEM / analytical background
• Experience with iterative, test-driven marketing
• Experience with marketing technology products such as leadpages, amplitude, google data studio, etc.
• Seek out fast-paced startup feature roadmaps
• Self-managed and able to work closely with engineers and product managers

Keywords: Array, Racine , Acquisition Growth Marketer, Other , Racine, Wisconsin