Digital Marketing Specialist

Company: Placon Corporation
Location: Madison
Posted on: February 15, 2026

Job Description:

Job Description Job Description The Digital Marketing Specialist manages all website, digital advertising and email marketing activities, as well as provides support for social media, and other related tasks. Primary role would be to manage the Placon website, optimize SEO, monitor and optimize digital advertising campaigns, create and manage email marketing campaigns, and optimize integration between CRM and marketing automation software to create automated customer journeys and email interactions with customers. Essential Accountabilities Work with internal clients and external agencies to drive successful execution of digital advertising, email campaigns, and social media Create, monitor and report on advertising and email campaigns to maximize results Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels Monitor and report on web traffic and source analytics against KPIs Manage website updates and web content creation, working with internal stakeholders and external agency support Research advertising trends Research competitors marketing and products Other duties as assigned by the management team Minimum Qualifications Associate's or Bachelor's degree in Marketing, or equivalent relevant professional experience. Desired Skills Proficient in content creation, strategy, Google Analytics, digital and email marketing, and social media tactics Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization Google Certified preferred Must have experience with website CMS system management and email automation software This person must have the ability to work within deadlines and manage multiple tasks and/or projects Design experience a plus, but not required Minimum one year experience Position Requirements Work Environment Conditions: Inside: Office Equipment/Tools Used: Personal computer, fax, phone, copy machine, saleforce.com, Oracle Physical Requirements: Normal office Mental Requirements Reading, writing, calculating, interpersonal skills, reasoning/analysis, communication skills internal and external, written and speaking, work with minimal supervision, time management skills Placon employment offers are contingent upon the successful completion of a pre-employment drug test, basic physical, background check, educational verification, and reference checks (as applicable). Placon requires that employees have and maintain authorization to work in the country in which the role is based. In general, Placon does not sponsor candidates for non-immigrant visas or permanent residency unless based on business need. Placon is committed to equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity, or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristics.

Keywords: Placon Corporation, Racine , Digital Marketing Specialist, PR / Public Relations , Madison, Wisconsin